The 10 eCommerce Trends That Will Define 2020: Amazon hits a wall, China’s rising digital influence, in-store facial recognition, in-fridge delivery, malls We talked to industry experts and thought leaders to gather consensus on the big things they see buzzing in ecommerce and retail this year. E-commerce continues to grow rapidly, but with the huge market acting as a magnet to brands large and small, competition will ramp up faster […] Gen Z is starting to enter the workforce as well. By 2021, it’s expected that 54% of all ecommerce sales in the US will come from mobile devices. There will be a growing volume of voice search. AR grants a person with the ability to not just see a 3D model of a product but lets a user see how it looks if they were actually wearing it. Eine wesentliche Herausforderung für den Onlinehandel wird es sein, das Einkaufserlebnis im E-Commerce zu individualisieren. Sustainability is becoming more important. Facebook’s algorithm rewards video and motion-based creative that are more likely to hook your audience quickly. With these two forms of content development comes the technology to micro track a viewer’s engagement…”. One of the clear advantages is the ability to shop from anywhere. considers how video can be used to help educate customers: to augment the opportunity for buyers to learn about how an ecommerce brand’s products and services provide the solution to the opportunity, challenge or problem a buyer is looking to answer. ecommerce sales are expected to reach $892 billion in the U.S. 51 percent like to buy environmentally friendly products, textile sector still represents 6 percent of global greenhouse-gas emissions, Best Buy targets five million seniors for digital health services, Amazon called out to provide better transparency of its environmental impact, Successful and sustainable shipping: It’s all about the box, Amazon wants to show it's taking on climate change. to place true-to-scale 3D models of Burrow’s couches in photos taken on customers’ iPhones and iPads. David Zimmerman, Director of eCommerce Solutions, Kensium, included “more involvement of voice-enabled solutions in the commerce space with Amazon Alexa and Google Home” high on his list of 2020 trends to keep an eye on. This can allow them to use a CMS, DXP, PWA, or many other existing or custom frontends to complete their tech stack. Some also consider personalization to be a double-edged sword because data and privacy are being raised as concerns for some consumers. If you are to develop a winning e-commerce marketing strategy you’ll need to start planning now. Luis Catter, Conversion Rate Optimization Expert at. If so, are there things that seem to be working for them that you might replicate? So when you log into your Amazon and purchase a book, this is a classic example of an e-commerce transaction. As mentioned above AI is increasing in ecommerce and with a number of applications. And these numbers are only predicted to go up as we continue into the ‘20s. To gauge some of these causes and see where the retail industry is heading, explore our predictions below. They can give ecommerce brands another way to improve the customer journey for online shoppers using mobile devices. That’s up more than 10% from just two years ago. has made this a fundamental part of their business model. The e-commerce marketing trend isn’t new, but it’s getting hotter every year. 12. In 2018, retail e-commerce sales in the United States totaled $504.6 billion, according to Statista.By the same graph, these numbers are expected to increase. So far, we’ve mostly focused on the ways ecommerce is closing the gap and bringing physical store experiences online. There will be a growing volume of voice search. Sales from CBD-based products are expected to increase by 700%, making it a near $5 billion market. Experts predict that 80% of businesses will be using chatbots in 2020. Will facial recognition in stores connect to customer shopping. optimization is a growing concern in 2020 as businesses look to finetune their, The global B2B market in ecommerce is moving solidly upward currently, and likely into the future. To understand what customers want, you have to analyze all kinds of data: look through the purchase history, run polls, take demographics into account. Kaleigh Moore, freelance writer and ecommerce specialist, sees AI-powered personalization becoming increasingly relevant in 2020: “As brands harness and leverage more data, they’ll be able to create incredibly relevant experiences for shoppers that feel tailor-made.”. It saves time on browsing, entering your payment and shipping information, and the device remembers past purchases, making it very easy to repeat the order. allow stores to communicate with thousands of customers while giving them the feeling of personal attention and thoughtful recommendations based on their responses. In the same vein as the above, keeping current on the latest trends reports, not only for the ecommerce industry, but for your vertical, will help you stay ahead of the curve. Ecommerce websites are increasingly using payment options like Apple Pay, Paypal, and other financing options that enable a frictionless checkout. Your email address will not be published. Copyright © 2020 Digital Commerce 360 | Vertical Web Media LLC. It will also likely be considered by a wider market including smaller businesses and B2B use cases. Online shoppers are notorious for browsing around for a long time and leaving the store without buying. You focus on building your brand. A new ecommerce trend of image shopping will emerge. Big data plays a big role in creating personalized experiences. You should consider adding videos of your products in your ecommerce store.”. Add your info below to have the PDF sent to your inbox. The digital noise is louder. For online retailers, remaining educated and adaptable to the oncoming industry changes is a great way to get ahead in the New Year. Hearing from your customers directly, either through reviews or post-purchase surveys, can give you powerful insights into how you can improve your store. Ecommerce penetration rates are forecast to increase from 15 percent in 2020 to 25 percent in 2025. 1. Knowing what is happening and what is gaining traction will keep you from being left behind. Chatbots improve shopping experiences. The prevalence of Artificial Intelligence (AI) and machine learning will increase, as retailers target new ways to enhance personalization and improve customer service, which is why all online businesses should invest in this development. Consumers should be able to shop on their phones just as easily as they can on their desktops. Connie Wong, Marketing Manager, Weighing Your Options: Deciding If a Trend Makes Sense for Your Business. Before the internet was popular, marketing typically revolved around TV commercials, magazine ads, billboards, direct mail, celebrity endorsements, and product placements. According to Forrester, 54 percent of U.S. online adults believe companies should improve local communities, 51 percent like to buy environmentally friendly products and 46 percent like to buy products that are made locally. LARQ Ecommerce Architect Antonio Kaleb explains: In 2019, video was shown to increase conversion rates with. However, the backend tech structure of their favorite online store is probably not something they’re aware of — even if it has a huge effect on their overall experience. Absorb up-to-date industry research and trends reports. Some environmentally-friendly initiatives include: 4ocean has made this a fundamental part of their business model. What used to be a differentiator for certain brands is now becoming industry commonplace. Further, by 2022, ecommerce sales are expected to reach $892 billion in the U.S. alone. Burrow, a DTC furniture brand, uses AR to help customers visualize how their couches will fit in their living rooms. We’re excited to see what 2020 will bring. In 2016, we’ve some remarkable trends related to eCommerce web design such as motion animation, long scroll, the card like layouts, flat and material design and of course responsive design. , and digital experience on their storefront. Well, by the end of 2019 (according to data from. With these two forms of content development comes the technology to micro track a viewer’s engagement…”. ← Wrapping Up. Taking on more sustainable practices and making sure your customers are aware of them can be a good way to stay competitive in 2020. One survey found that 50% of respondents wanted more sustainability in the fashion industry, and 75% wanted to see less packaging. That, of course, takes data and following their behavior to understand what they most want. 2020 may see an increased adoption of headless — particularly new headless frontend solutions like more IoT and PWAs. Not only does it help connect sellers and customer on mobile and web platforms, but also enables the effective management of customer orders, deliveries, returns and payments of purchased goods. Conversion optimization is a growing concern in 2020 as businesses look to finetune their product pages and make sure their products stand out across their multi-channel marketing avenues. and products that have been tailored to them. Streaming video on your homepage can also be an eye-catching way of drawing customers’ attention. Will delivery drones turn the skies into a whizzing buzz of constant commerce? Zwift, a fitness app, uses video on their homepage to capture the excitement and energy of their product. Users will point their camera towards a product they see to order it from an online store. Despite mounting concerns towards 2020, consumer spending is on the rise and shows no signs of slowing down. Videos can help you explain and showcase your products better than images ever can. This trend will also lead in selling affiliate products through photo shopping. So where is ecommerce now? AR enhances the reality of online shopping. All the while, the rise of CBD has moved beyond skepticism to major market adoption. Tessa Wuertz, Director of Marketing & Partnerships. But for store owners, it isn’t as simple as sitting back and watching the cash flow in. The result was a 76% increase in social media revenue. This unique ID would be for a centralized wallet service that would securely store all your payment info, shipping and billing addresses, preferences, etc. In e-commerce, trends emerge from the shopping patterns of the customers – what they prefer and how they respond to marketing tactics implemented by businesses. Commission percentages earned by affiliates depend on the type of product or website being marketed. Augmented Reality (AR) has become a major game changer when it comes to online shopping, significantly closing the gap of ambiguity. Automate tasks such as customer support through chatbots to help customers 24/7 or generate timely offers. Evolving Ecommerce: 14 Trends Driving Online Retail In 2020, Tired of scrolling? Instead, they are shifting their focus towards what matters most: engaging with customers, providing them with an excellent customer experience, and establishing ongoing client relationships.”. is taking on a renewed importance for modern shoppers and brands are finding ways to weave that into their products, their fulfillment strategies, and their marketing. It helps online shoppers visualize the products that they’re interested in, whether it’s a clothing item or furniture. Success is inherently tied to anticipating the changing preferences of consumers and delivering an experience consistent with their wants and needs. Global ecommerce sales are anticipated to hit $3.46 trillion by the end of the year, up 17.9 percent from 2018’s figure of $2.93 trillion. Global retail ecommerce sales for B2B are expected to reach $1.1 trillion in 2021, according to data from Statista. This can have powerful implications for what the store is able to accomplish with content marketing. With that in mind, your site must be built using robust responsive design. And in reality, a growing number of shoppers actually prefer to converse with bots and other digital self-service tools. Retailers adopting this business model in the coming year will need to be cognizant about what makes their particular subscription a must have. Convenience and immediacy have become key to removing friction from the customer journey as well. This involves the transaction of goods and services, the transfer of funds and the exchange of data. By the end of 2021, 73% of ecommerce sales will take place on a mobile device. Michael Prusich, Director of Business Development at, “Polls have shown some really powerful numbers in regards to AR too: 35% of people say that they would be shopping online more if they could virtually try on a product before buying it, and 22% would be less likely to visit a brick-and-mortar store if AR was available via their favorite, . Will delivery drones turn the skies into a whizzing buzz of constant commerce? If you work in the field of e-commerce and use the Internet in general to get customers and sales, it … Ron Smith, Editor in Chief, The Digital Outdoor considers how video can be used to help educate customers: “I see the use of podcasting and short video content to augment the opportunity for buyers to learn about how an ecommerce brand’s products and services provide the solution to the opportunity, challenge or problem a buyer is looking to answer. People are increasingly relying on voice assistants like Google Assistant or Amazon Alexa to do everything from check the weather to buy products online. You can also order takeout while you’re at it, while never having to touch a single screen. In the retail space, self-checkout kiosks will probably become the norm and in-store marketing will increase.”. PWAs can give mobile shoppers a native app-like experience with features like the ability to work offline and allow. Recent data also shows personalization efforts can reduce bounce rates by 45%. Drei Viertel der Bundesbürger kaufen nach einer Umfrage der Unternehmensberatung PwC mittlerweile mindestens einmal pro Monat im Internet ein, gut jeder Dritte sogar wöchentlich. We could rhapsodize about how far ecommerce has come in the last decade or two, but at the end of the day, what you care about is where ecommerce is now and where we’re going. Will one-day shipping become the new expectation? This might include dynamic ads on Facebook, shopping ads on Google, or on-site digital marketing efforts. As mentioned above AI is increasing in ecommerce and with a number of applications. on their budgets, so they may be more choosy in the future. We’re seeing it put to use with larger companies, but I think we’re soon going to start seeing it become mainstream for businesses of all sizes.”. Artificial intelligence and machine learning tools can help dissect the data retailers receive, but it starts with the desire and capability of getting smarter about customer experience. , a DTC furniture brand, uses AR to help customers visualize how their couches will fit in their living rooms. Personalized and targeted marketing can help turn them into paying customers. Advertising rates are higher. And customers are also more demanding, impatient and curious than ever before. Another aspect of brick-and-mortar shopping that has historically been lost in online shopping is the helpful in-store associate who can offer product recommendations and personalized guidance based on the shopper’s needs or requests. These audiences prefer a simpler, more self-serve user experience that allows them to research and get the information they need without talking to salespeople. Ecommerce businesses are doing their best to provide a smooth user experience on their ecommerce sites with a number of payment options including e-wallets. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. , freelance writer and ecommerce specialist, sees AI-powered personalization becoming increasingly relevant in 2020: 5. Download PDF. These massive trends will change E-commerce marketing this year End We are now well into 2017. Keep track of industry influencers and publications. While these are the top ecommerce trends we see impacting the industry, there are plenty more waiting in the wings for their moment. 3-dimensional models or typography are used widely instead of the old and common rigid, straightforward designs. Save my name, email, and website in this browser for the next time I comment. Digitaler Handel 14.09.2020 D2C: Direktvertrieb schlägt sich wacker in der Corona-Krise experiences on-site or in marketing efforts has been shown to have a strong effect on revenue, with. There are many photo apps available like CamFinder, and many more will popup this year. Your email address will not be published. With that in mind, your site must be built using robust responsive design. Daher geht der Trend in Richtung personalisierte Angebote und Werbung. One study found that more than. No matter what you sell, chances are you have some competitors. ... driven by current trends. E-Commerce Trends And Insights For Planning Your 2019 Digital Marketing Strategy. Bonus Trend: We built ClickFlow to help you monitor SEO trends on your own site—so you can rank higher, revive old content, and grow your organic traffic faster. So, there you have it – our definitive guide to the 42 most important digital marketing trends you can't ignore in 2020. While the 2020 shopper may be looking for health and environmentally conscious products, the desires of the shopper five years from now will likely differ. This will have interesting impacts on how we as marketers are able to reach new users.”. Subscription plans have a number of advantages for retailers because they make it easier to predict fulfillment needs and allow you to maintain customers for a greater long term value. Conserving energy by demonstrating that your business uses LEDs, turns off all computers at EOD, employees work from home, etc. The textile sector still represents 6 percent of global greenhouse-gas emissions and 10 to 20 percent of pesticide use, while solvents and dyes used in manufacturing are responsible for one-fifth of industrial water pollution. So where is ecommerce now? It will also likely be considered by a wider market including smaller businesses and. 3. Sustainability is becoming more important. Who is this guide for? In this article, we’ve made a list of the the top ecommerce marketing trends, tools and tactics for 2019 that might find their place in your strategy. had sales reaching $3.5 trillion and represented 14% of the total share of global retail sales. Viele Nutzer wollen einen maßgeschneiderten Geschenkgutschein erwerben oder eine Reise zu ganz speziellen Konditionen buchen. We’re seeing it put to use with larger companies, but I think we’re soon going to start seeing it become mainstream for businesses of all sizes.”. 4. So far most of the trends on this list have been things that the customer interacts with directly. Marketing trends for your e-commerce business you can’t miss in 2018. Implementing personalized experiences on-site or in marketing efforts has been shown to have a strong effect on revenue, with one study finding it had a 25% revenue lift. From marketing and customer acquisition to checkout and fulfillment, shoppers are expecting a seamless and personalized experience. 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